Is it me, or does it seem like EVERYONE uses Facebook these days? It is safe to assume that the majority of your customers are on Facebook, and soon you'll be hard-pressed to find a business that isn’t on Facebook as well. And why not? Facebook is a great way to connect and engage with customers, allowing them to share their thoughts and experiences, in turn acting as ambassadors for your business.
For hotels, Facebook represents an opportunity to leverage that oh-so-valuable word-of-mouth marketing, and allows customers to share their experiences at your hotel with you, and with other prospective guests. In addition, the Timeline layout of the Facebook page presents a convenient canvass on which to present your property's story. As a Vizlly customer, you know that's what digital marketing is all about!
So, if you don’t yet have a Facebook page for your property, you are missing out on an important marketing channel.
Consider these facts:
- Facebook has over 900 Million users and counting
- Facebook is one of the top three most frequently consulted social media and customer review sites
- Conversion rates from Facebook referrals far exceed those of other online travel sites
In terms of referrals, on average, 15% of travel shoppers viewing Vizlly Facebook Apps on a property's Facebook page go on to check the property's availability using the app's booking plug-in.
When the app viewed is the Special Offers App (populated with one or more special offers) the referral rate increase to 30%!
Get Started with Facebook
Once you have created your hotel's Facebook page, and posted some content on it, create and install Vizlly Facebook Apps for a convenient means of displaying your photos and rich media right on the page. If travel shoppers like what they see, they can click on the booking engine plug-in included with the app!