This article is based on an excerpt from Seeing is Believing: Five Steps to Transforming Your Hotel’s Online Presence with Video which can be downloaded from our website.
When it comes to storytelling, video is simply one of the best mediums available. Rather than just telling a prospective guest about your property through text – or just showing them through photos – you can show and tell with video.
Tip: Keep it Snackable.
Your property doesn’t just have one story, you have many niche and focused stories. Video is an ideal medium for sharing snackable content with your audience, craving bite-sized videos that they can quickly consume.
Instead of packing every detail of your property into one 3-5 minute video, share several shorter pieces focusing in on the little stories that make you different.
If you’re not sure where to begin with video, read this post 3 options for Video Creation.