Travel shoppers switch between devices constantly throughout their shopping journey – they may start out researching hotels on a tablet, head to a smartphone to read hotel reviews on the go, and then make the final booking from a desktop website. Smart accommodation providers need to recognize this consumer behavior and the proliferation of mobile devices. In 10 countries (including the United States) smartphone search has exceeded desktop; more than 67% of leisure travelers and 78% of business travelers use a mobile device at some point in the travel shopping journey.
The J House Greenwich is a boutique luxury hotel that understands the importance of mobile. In order to improve the mobile shopping experience for travel shoppers, and better showcase their features and amenities on their mobile site, they created a new mobile optimized website using Vizlly. Bernard Augustin, Assistant General Manager of the J House, puts it this way: “With everyone glued to mobile devices, you realize how important it is to have some mobile muscle and we’ve been able to efficiently tell potential guests who we are. We’ve seen direct results from [our mobile website] in 45 days using Vizlly.”
Are you getting the most from your mobile website? Here are a few tips you can follow that could help you increase mobile bookings for your property:
1. Make sure your mobile site is easy to navigate.
You’ll see on the homepage above that you can very easily click on the J House’s ‘Book Now’ button, view their guest rooms and hotel information, and take a tour of the hotel. The homepage has everything the mobile shopper wants to see, plus it’s extremely easy to navigate the website. Ensure you’re not losing any travel shoppers by making your site a mobile friendly experience that will keep consumers on the page, instead of abandoning your site in frustration.
2. Include a Book Now button on every page.
This is easy to do – the J House’s mobile site provides visitors with a seamless booking experience to their mobile booking engine with a persistent Book Now button, which appears on every page of their mobile site. This is a smart way to drive mobile bookings, since it makes it even easier for the travel shopper to book.
3. Include great visuals that tell your story.
The J House does an awesome job telling their story through the visuals on their mobile website. Don’t just enhance your mobile presence for the sake of doing so; you need to make sure your property’s story is still being told. Consumers expect to see great visuals, even on the smaller screens of their smartphones and tablets, because it helps them imagine the experience they could have at your property. The J House has included great visuals that really showcase what makes them so unique.
4. Highlight your Guest Rooms and Amenities.
Guest rooms are what travel shoppers care most about, and the J House’s mobile site clearly outlines their different available guest rooms. If the travel shopper clicks on a room, he or she will find even more information about a particular room.
Their mobile site is driving bookings – and here’s how you can do it too!
This mobile optimized site enables the J House to highlight their rooms and unique features, and it makes it easy for travel shoppers to book. It’s working, and the results speak for themselves: within 45 days of implementing their mobile site, the J House increased mobile bookings by 42% and increased occupancy by 19%. “We’re also seeing higher ADRs from mobile bookings and we’ve even had guests in the parking lot making a booking on their mobile device,” Bernard says.
Learn how to use Vizlly to create a mobile optimized website like the J House Greenwich’s, and increase your own mobile bookings!