While digital marketing trends in the hospitality industry may come and go, we know that the need for visual-first, mobile optimized websites and a quality social media presence are here to stay. Vizlly provides a better way for hospitality professionals to manage their online marketing – making it easier to create and publish websites, mobile websites, social media apps and digital brochures for third party websites. For this reason, it’s no wonder why our loyal and long-time VBrochure customers were happy to be moved over to Vizlly at no additional cost, so they could take advantage of the new features and functionality they now have access to!
Below we’re sharing the stories of three VBrochure customers who have recently decided to take their property’s web marketing to the next level. Read more to find out how moving from VBrochure to Vizlly led these properties to success and why you should start maximizing your subscription, too.
1. Visuals Attract Travel Shoppers to Your Property
Visual-storytelling is an extremely effective and proven strategy for hotel marketers. In an age of information overload, the right visuals with the right text can attract travel shoppers to your property.
Today’s digital brain means it's easy to skimp through text-based information, but large, high-quality images are sure to draw the attention of travel shoppers.
The Doubletree Miami Airport was a VBrochure customer that upgraded to a Vizlly website. On their new website, travel shoppers are greeted with a photo gallery that showcases the unique features of their property.
By looking at these photos, prospective guests are immersed in the one-of-a-kind experience they will enjoy during their stay at the Doubletree Miami Airport Hotel. Travel shoppers can easily imagine themselves appreciating the convenience of the hotel’s 24 hour airport shuttle, dining on a delicious gourmet lobster dinner at the hotel restaurant, or taking time to soak and relax in the beautiful Jacuzzi.
2. Customized Facebook Apps Tempt Travel Shoppers
Similar to high-quality images on your website, Vizlly’s Facebook apps give the millions of potential travel shoppers on Facebook the opportunity to immerse themselves in your property and imagine the experience they may have before they even arrive. Fully optimizing your property’s Facebook page into a booking conversion machine means focusing on your property’s distinctive details.
Circa 39 Hotel is another VBrochure client taking advantage of the new features of Vizlly. After Circa 39 spoke with their Vizlly Success Coach, this boutique hotel was able to install creative, customized apps that showcased the unique features of their property in a truly captivating way. Facebook travel shoppers can now check out Circa 39’s guest rooms, tour their in-house restaurant amenities and learn more about the beach that’s nearby.
Circa 39 truly went above and beyond and included Vlogs made by talented travel vloggers. Since two thirds of travel shoppers watch online travel videos when thinking about taking a trip, this was a great way to convince prospective guests to book their stay.
3. Easy-Booking Experiences + Mobile-Optimized Websites = Happy Travel Shoppers
When the Dartmouth Motor Inn upgraded from VBrochure to Vizlly, they were excited to learn about the new website functionality that was included with their subscription. They quickly started working with their Success Coach to create and publish their website themselves. The inn’s new Vizlly website has multiple pages, but no matter what section travel shoppers are in, they always see the “Book Your Stay” button and “Check Rates” button.
While it’s crucial to have eye-catching and informative websites compatible for the traditional desktop computer, it’s just as important to be mobile-optimized.
Since 69% of leisure travelers with a smartphone search for travel ideas during spare moments in the day, it’s essential for every property to have a mobile-optimized website. These little searches from travel shoppers are opportunities to stand out from the crowd and be seen as a reliable source of relevant and quality information.
Now that The Dartmouth Motor Inn has a new, easy-to-use mobile-optimized website, travel shoppers can easily check out the property’s guestrooms, special offers and book their stay no matter what device they’re using.