Google recently released their PageSpeed Insights, giving insights to make websites faster and more mobile-friendly. You may be wondering how your Vizlly website ranks using this tool. Rest assured that your Vizlly website adheres to industry standards and that we at Leonardo are constantly monitoring changes in the industry to ensure Vizlly remains the industry leader. In this article we will cover some of the most common suggestions that Google’s PageSpeed Insights gives for Vizlly websites and how this impacts your company’s Vizlly website.
Third-party widgets and integrations like Google Maps, TripAdvisor Badges and other technologies added through header and footer codes may decrease your score, but the benefit they give your travel shoppers is well worth a small drop in speed. Be sure not to overload your website with too many widgets; be selective and only include those that will increase the user experience and drive bookings.
Leverage Browser Caching
Prioritize Visible Content
Google PageSpeed Insights tracks network calls to load your website when testing. Vizlly websites make calls to Vizlly to ensure that your travel shoppers sees the most up to date content and best optimized version for their devices.
We always want you to upload the best quality media to your Vizlly Library so that we can deliver the best version to your shopper regardless of device and connection. We continually optimize our media to make sure that your travel shoppers see the best quality media, as fast as possible. Trying to increase your score by adding lower quality images isn’t beneficial as research as shown travel shoppers desire the highest quality images when choosing a hotel.
What Does It All Mean?
While Google now punishes slow websites in their search rankings, we want to ensure you that this won’t impact your Vizlly website. Google only punishes those websites that are significantly slower than their industry’s norm. Vizlly is a leading website platform for the hospitality industry and compares favorably to all industry norms. We are continuously monitoring any changes within the industry to proactively take advantage of them, in order to provide you with the highest performing website possible.