From a young age we are told not to worry about what others think of us. While this belief may fit nicely on a motivational poster, it couldn’t be farther from the truth when it comes to the hospitality industry.
When it comes to travel, we care about what other people think. Ninety five percent of travelers read travel reviews during the shopping journey, 76% of travel shoppers believe that online reviews are insightful, and 40% of millennials depend solely on reviews to inform their travel plans.
So if you’re not already using social proof, chances are you’ve missed out on bookings. But thanks to the new Vizlly App Store, leveraging social proof has never been easier.
What is Social Proof?
For hotels, social proof is most common in the form of online reviews that guests post about their experiences at your property. According to PhoCusWright, 50% of online travelers have written an online review in the last 12 months. More importantly, 53% of travelers won’t book a hotel without reviews.
Reviews are present basically anywhere your hotel is mentioned online. Your reviews appear on Google when travel shoppers search for your hotel, on your social media page, on TripAdvisor and they most certainly should be prominently displayed on your hotel website.
Incorporating Social Proof on Your Website
Vizlly has always allowed for the easy integration of TripAdivsor reviews on your hotel’s website. However with the recent launch of the Vizlly App Store, we have expanded the type of review content that you can include. Leonardo has partnered with TrustYou, the world’s largest guest feedback platform. With your Vizlly subscription, you can now add TrustYou reviews to your website by simply downloading the app. Best of all the app is free!
The TrustYou app processes verified reviews of your hotel from across the web. It transforms all of the review content into summaries that allow travelers to quickly evaluate your hotel’s key attributes. Studies have shown that travelers prefer summarized review content, specifically noting that it is time-efficient, user-friendly, mobile friendly and provides a better overview of the hotel.
TrustYou’s verified review summaries are displayed on dozens of travel and search sites worldwide, including Google, KAYAK and Hotels.com. Travel shoppers are looking for this content, don’t give them an excuse to leave your website. Install the TrustYou app on your Vizlly website today.
How to Install the TrustYou App
Installing the TrustYou App is very simple and only takes a couple of minutes.
1. Log in to your Vizlly account. Click on the Vizlly App Store in the top navigation bar.
2. Select the TrustYou App and press “get”.
3. Agree to the terms and conditions.
4. Once the app is installed you will be asked if you want it added to your review page, select yes. It’s that easy!