What are web widgets?
Web Widgets are small, stand-alone applications found on websites. They can be placed on any page of a website. They perform one simple function on the website – so for example, a Twitter widget would display your Twitter feed, a Map widget would display your property’s points of interest, and so on.
Why are web widgets important?
Web Widgets allow you to create richer, more compelling websites and drive deeper engagement by adding more content to your website pages that travel shoppers want to see. They also add value to your website, in a number of ways:
- Since your website’s home page is like your storefront, widgets are designed to drive shoppers deeper into the store.
- Web widgets can reduce bounce rate from your home page, since they can speak specifically to new travel shoppers (with a first time special, for example) as well as a repeat travel shopper (with rewards, continuous stay specials, ect.).
- Widgets can increase page views of internal pages.
- widgets allow you to mix content types on a single page.
- Social feeds and widgets help to establish trust and reputation.
- Association badge/awards widgets also help to establish trust and reputation.
What can you do with web widgets?
Vizlly users have the flexibility to embed third-party and Vizlly Web Widgets on their pages, so they will integrate seamlessly into their websites. This opens up a range of exciting possibilities for users to add new content such as request for proposal forms, newsletter signups, YouTube videos and much more!
Here are just a few things you can do with web widgets:
- Improve your homepage: Your Vizlly website’s homepage is your property’s storefront. Make a great impression and create a content-rich home page that speaks to a wide audience at various stages of their shopping journey. Include visuals and content that attracts the business traveler, vacationers or meeting and event planners. Notice high bounce rates on your homepage? Add more content to drive deeper engagement. Here are some ideas of what you could include using Vizlly offer, rooms and feature story widgets:
- Display the latest Specials/Offers. For example, place 3 offers on your homepage with a link in the story description to drive to the offers page (same for rooms).
- Feature a room for business travelers.
- Add a Story about local attractions.
- Area Guide/ Points of interest: Help travel shoppers plan activities for their stay. Include outdoor activities, local restaurants, kids’ activities and other points of interest close to your property. Add an area guide/map to any page of your website or on a page of its own. Create a map using GoGoBot, Fiz or Google Maps and easily embed it on your website.
- YouTube/ Vimeo Videos: Let the visuals do the talking! Embed a YouTube/Vimeo video from your brand, or video testimonials from customers / partners.
- Weather widgets: Add a weather widget like Show My Weather or AccuWeather so your guests know what to expect when they arrive.
- RFPs/Forms: Make it easy for travel shoppers to request information and ask questions. With an integrated form on your website, they can easily inquire about rooms, meeting facilities or any other questions they may have.
- Social feeds: Show off your social presence via a Twitter or Instagram feed on any page of your website. This will help build trust among your customers.
- Association badges and awards: Show off your Tripadvisor Award of Excellence or Eco Friendly badge. This will help build your reputation among travel shoppers.
How many widgets should you add to your website?
Adding too many widgets could impact your website page speed. When you add content, make it count, make it meaningful, and only add it if it has potential to increase purchase intent / conversions. You should add roughly 3 or 4 widgets to your website.
- If your website malfunctions after you add the code, head back into Vizlly and delete the code. Your site should be fine once you remove the code. Once it has been deleted, contact the vendor who provided you with the code to fix the issue.
- Leonardo does not take responsibility for codes given by third-party providers.