With Vizlly you have the ability to create visually driven hotel websites. But Vizlly can also be used to create a separate website for the ancillary services at your hotel, like your restaurant. In most cases, a hotel’s restaurant is a good driver of revenue and also plays a central role in the hotel’s identity. If you think about your favorite restaurant, it likely has its own website, so why shouldn’t your hotel restaurant have one? Here are some of the benefits of having a separate website for your hotel restaurant and adopting a multi-website marketing strategy.
A Multi-Website Strategy
Some SEO strategists may advise against a multi-website marketing strategy, largely due to cost and effort, but when you have two distinct businesses under the same roof it can work to your advantage. This is because your restaurant website and hotel website would target two different customer segments. The restaurant would largely target local traffic looking for places to eat whereas your hotel site would target your traditional travel shopper. Vizlly can also help reduce the cost and effort associated with implementing a multi-website approach. Thanks to Vizlly, the Best Western Fireside Inn was able to launch a website for both their hotel and their restaurant Bistro Stefan.
Boost Search Engine Rankings
A multi-website approach is also an excellent way to boost your search engine rankings. Your search engine rankings are influenced by the number of active websites that backlink to your website. A multi-website strategy can help the search results for both your restaurant website and your hotel website. The Bay Club Hotel has taken advantage of this by launching a Vizlly website for their restaurant: The Quarterdeck Restaurant & Bar. In the top right corner of their restaurant website you can press the “check rates” button and you’re directed to their hotel website.