With Vizlly you have the ability to create visually driven hotel websites. But Vizlly can also be used to create a separate website for the ancillary services at your hotel, like your restaurant. In most cases, a hotel’s restaurant is a good driver of revenue and also plays a central role in the hotel’s identity. If you think about your favorite restaurant, it likely has its own website, so why shouldn’t your hotel restaurant have one? Here are some of the benefits of having a separate website for your hotel restaurant and adopting a multi-website marketing strategy.
A Multi-Website Strategy
Some SEO strategists may advise against a multi-website marketing strategy, largely due to cost and effort, but when you have two distinct businesses under the same roof it can work to your advantage. This is because your restaurant website and hotel website would target two different customer segments. The restaurant would largely target local traffic looking for places to eat whereas your hotel site would target your traditional travel shopper. Vizlly can also help reduce the cost and effort associated with implementing a multi-website approach. Thanks to Vizlly, the Best Western Fireside Inn was able to launch a website for both their hotel and their restaurant Bistro Stefan.
Boost Search Engine Rankings
A multi-website approach is also an excellent way to boost your search engine rankings. Your search engine rankings are influenced by the number of active websites that backlink to your website. A multi-website strategy can help the search results for both your restaurant website and your hotel website. The Bay Club Hotel has taken advantage of this by launching a Vizlly website for their restaurant: The Quarterdeck Restaurant & Bar. In the top right corner of their restaurant website you can press the “check rates” button and you’re directed to their hotel website.
Drive Direct Bookings
Having your restaurant website link back to your hotel website is not only a great way to improve your search engine rankings, but it can also be a great way to drive direct bookings. While travel shoppers are researching things to do and places to eat while on vacation, your restaurant website can be the hook that drives them to book at your hotel over another. The Toasted Barrel Restaurant’s website does a fantastic job of showcasing their restaurant as a must visit in Tarrytown New York. But it is their Hotel tab that shows why travelers should also stay at their hotel. Who wouldn’t want to walk down from their room and eat at the restaurant nightly?
It’s Not Just Restaurants
The multi-website approach is not only for restaurants. The Aria Hotel Budapest has launched a dedicated website for the Harmony Spa located at their hotel. If you have a specialty service that could be run like a distinct business, this approach could work for you, and Vizlly can make it happen.