In the last few years, there has been a strong push in the travel industry for high quality content as well as increased quantity of content. The sheer volume of digital assets a typical chain possesses (images, 360 virtual tours, videos, PDFs, company logos, etc.) has hit a level that is actually unmanageable without a single system to organize, categorize, search, retrieve, share and archive these digital assets.
Many hotels have the need for an industry-specific Digital Asset Management tool; unfortunately, too many hotels are working around this need by developing costly, manually laborious processes. The need for DAM solutions isn’t unique to the hospitality industry. Many companies are not efficiently managing their digital marketing content. A 2015 survey of 1,000 executives from 17 countries and 14 industries by Accenture Interactive revealed that 50% of companies have more digital content than they can effectively manage.
How VScape Can Help You Manage Your Digital Assets
The goal of VScape – a Digital Asset Management System designed specifically for the needs of the hotel industry – is to help chains manage hotel digital assets in a single, efficient system. VScape can help you do this in a variety of ways, some of which you may not be aware of. Read on for 5 major ways that VScape can help chains manage their digital assets.
1. Improved workflow process and instant feedback with the Corporate Media Approval engine.
With VScape’s Workflow and Approval Engine, hotel chains can provide feedback, approve, manage and reject any or all images uploaded by a property. The Workflow can be customized to fit each chain’s needs. This provides centralized control, and makes it extremely easy and convenient for a chain to manage all of their different properties’ images in a single, central depository.
2. Easy, instant access to images for anyone, via the Private Digital Library.
With VScape, chains have access to their own Private Digital Library. This Library stores all of their visual content, which they manage via VScape. Chains can share access to this Library to press, travel agents, and anyone else who needs access to all of the hotels’ media. It’s an easy and convenient way to find and share media.
Here is the login screen for the Private Digital Library of one of our customers. Login credentials are assigned and approved by the brand.
Once someone is logged in, they may use this library to easily access brand approved content.
3. Customizable Multi-Media Galleries that are immediately updated when new media is added or removed.
Chains manage all of their media in VScape; this means that many of their Multi-Media Galleries are automatically updated as this information is populated in VScape. This saves the chain a lot of time in managing their media. Plus, each chain’s VScape access may be customized so that the look and feel of VScape is uniquely theirs. Using VScape, they are also able to feed images to their brand.com tablet and smartphone galleries.
See below for an example of a Multi-Media Gallery on Brand.com:
Clicking on any photo in the gallery opens a full-size image:
4. A Room Type module that allows you to easily display and manage guest room information.
Room Types are extremely important, as they’re the most viewed images by travel shoppers. Chains feed the room sections on their website with images that are provided by VScape. It’s an easy and effective way for a chain’s hotels to manage all of their room types. This article provides more information about VScape’s Room Types.
5. Simplified content management and distribution to a vast network of travel channels.
With VScape access, chains also enjoy distribution of their images on Leonardo’s VNetwork – the largest network of travel channels in the industry. VScape simplifies the content management for distribution on these channels: VScape automatically resizes the content depending on the individual channel’s specifications, so that the channel can always use the right size of images. This means that a chain’s content always looks great on travel channels, and they don’t need to worry about managing this directly.
As the need to manage hotel digital assets continues to grow, more and more chains are adopting our DAM technology. If you don’t have the right core DAM features and capabilities discussed in this article, you won’t get full value from your investment. Contact your Account Manager to learn more about how VScape’s DAM features can transform the way you manage digital assets, saving you time, money and a lot of headaches.