Facebook is a global giant attracting millions of eyeballs on a daily basis. Which gives it the potential to be a marketers dream. The problem however – at least in the hospitality industry – is that hotels are not delivering the results they hoped for on this channel. In fact 47% of hotels said just that in a recent poll we conducted.
But why is that?
The crux of the problem is that Facebook business pages aren’t designed for hotels. Their cookie cutter templates are designed for all businesses, no matter the industry. As a result, travel shoppers don’t feel confident booking hotels through Facebook.
Which is where Vizlly’ Facebook Apps can help. Our apps allow you to add all of the features travel shoppers would expect in a hotel website to your Facebook page. Visually driven stories entice travel shoppers to book with you. Booking engine integration simplifies the checkout process. And advanced analytics let you track the results.
Previously only available to Vizlly DMS and DMS+ customers, our Facebook apps are now also included as part of the Vizlly Multi-Channel plan.
1: Stand Out From Your Competition With Visually-Rich Apps
The competition for bookings between hotels is fierce. You need a way to stand out to travel shoppers, and Vizlly Facebook Apps can help. Most hotels’ Facebook pages provide very limited information and look nearly identical. Our apps allow you to transform your Facebook page with visually-rich and customizable stories that appeal to travel shoppers.
Feature Story Apps
Our Feature Story Apps allow you to choose from 6 different gallery templates to showcase your beautiful images, videos and accompanying descriptions. Since every property is unique you can completely customize each app to fit your needs. Create an app that highlights your extensive wedding or meeting space, your on-site dining options or even local activities; the possibilities are endless. You can even customize the color scheme to match the look and feel of your brand.
Need more inspiration? Check out our article on the 4 Apps every property’s Facebook page should include.
Room Story App
The most commonly viewed image type by travel shoppers are of a hotel’s guestrooms. They want to see where they’re going to sleep. Our Room Story App allows you to showcase all of your different room types so that travel shoppers can find the room that meets their needs. More importantly, once they have found the right room, travel shoppers can check availability and enter your booking engine with a single click. This simplifies the booking process and helps increase conversion.
Offer Story App
Travel shoppers are always looking for a great deal. The Offer Story App, can further entice travel shoppers to book with you through Facebook. You can create as many offers as you like and pre-populated offer codes to make it easy for travel shoppers to book their preferred offer. You can set the length of time that offers remain on your page so you only need to create the offer and sit back and watch the bookings roll in.
2: Easily Integrate Your Booking Engine
One of the largest issues hotel marketers face is how to get travel shoppers from their Facebook page to their booking engine. Vizlly Facebook apps make it easy with our booking engine integration. Compatible with all of the major booking engines, travel shoppers can select the room, dates, number of guests and special offers directly in Facebook and enter the booking funnel. This can dramatically increase the number of bookings you see from your Facebook marketing efforts by simplifying the checkout process.
3: Track Your Success with Advanced Analytics
It can be difficult to determine the ROI from your social media presence. That’s why Vizlly Facebook Apps come with a wide range of analytic tools so that you can track the return on your efforts. Track engagement and performance, by measuring purchase intent. You can easily see how many people have entered your booking engine from your Facebook Apps. With our analytic tools you can be confident that your Facebook page is bringing you tangible results and more bookings.