Leonardo data shows that 86% of visitors consume more than 10 images when they visit a website. Not all images are created equal, though; there’s one type of visual that is viewed more than any other, and it’s probably not the one you’d think! According to Leonardo research, website visitors view guest room images 2 times more than the next most popular category. Based on the same research, we created a list of the top 10 images travel shoppers want to see when researching hotels online. Use this list as a guide to what you, as a brand/chain/management company, should be uploading to VScape.
The top 10 images travel shoppers want to see:
- Guest Room
- Recreation/Area Attractions
- Business Center
- Hotel Amenities (Meeting Space, Fitness Center, etc.)
- Bar/ Lounge
Knowing that the most sought after photo is of guestrooms, it’s time to reconsider the photos you upload to VScape to ensure you’re uploading enough guestroom photos – we recommend you upload at least 4 photos per room type, including one bathroom shot.
Remember, VScape doesn’t limit the quality or quantity of images you can upload – so make sure to always load the highest quality images available, and as many images as you can.
And if you really want to leverage the power of room type content, learn more about Room Type functionality in VScape and how you can send room specific content to travel channels in the VNetwork.