As the world’s largest travel site, TripAdvisor is a powerhouse in the online travel shopping world. The site was one of the early adopters of user generated content, offering over 435 million user reviews of 6.8 million accommodations, restaurants and attractions. Each month, TripAdvisor branded sites reach 390 million visitors, proving its status as travel shoppers’ go-to destination for online travel information.
Leonardo and TripAdvisor
Leonardo provides TripAdvisor with access to the world’s largest source of hotel certified images through MediaConnect, featuring rich visual content from major global chains representing over 100,000 hotel properties from around the world.
The syndicated images are updated on a weekly basis to ensure TripAdvisor’s visual content is fresh and relevant. Leonardo’s powerful technology ensures quality and accuracy, including advanced XML connections corresponding to HTNG (Hotel Technology Next Generation) and Open Travel Alliance standards.
What does this mean for VScape customers?
The connectivity between TripAdvisor and VScape ensures that chains subscribed to Leonardo’s syndication services will benefit as content uploaded to VScape will be displayed on TripAdvisor automatically and quickly.
MediaConnect’s de-duplication capability uses advanced algorithms and manual validations to identify and remove duplicate images. All the images are delivered in multiple sizes and formats so the most appropriate sized image is available to the travel shopper on TripAdvisor, offering them the best possible online shopping experience.
What does this mean for Vizlly customers?
Hotels that are listed on TripAdvisor and subscribe to Vizlly Multi-Channel or DMS+ can rest assured that their images will be updated weekly on TripAdvisor, as long as they are marked as available for syndication.
Vizlly customers can see their images in the “Management Photos” area.