The Best Western Mountain Lodge at Banner Elk has a lot to offer. Located in the Southern Appalachian Mountains the property is praised by guests for its thoughtful amenities, comfortable guestrooms and proximity to local attractions.
But until recently, the hotel website wasn’t providing travel shoppers with a compelling online experience. It’s a terrific hotel in the mountains, and the Best Western Mountain Lodge at Banner Elk needed a powerful design to match.
That’s where their new Vizlly hotel website comes in.
Showing off the guest rooms
Research by Leonardo has found that guestroom images are the number one most viewed images by travel shoppers. Before, Best Western Mountain Lodge at Banner Elk’s website didn’t show off their well-appointed rooms, leaving travel shoppers guessing. A text heavy “amenities” page listed hotel features, but didn’t show any images of the guestrooms.
Now, on their new Vizlly website, the guestrooms have a chance to shine! By using Vizlly’s Room Type Story, the hotel shows exactly the room types available, multiple photos and virtual tours of the rooms, the amenities included, and a button to book a room directly from the page.
Special offers that stand out
Special promotions or packages typically catch travel shoppers’ eye. Before, on the website, Best Western Mountain Lodge at Banner Elk’s packages were displayed on a text-heavy page, making them difficult to take in.
Now, by displaying packages using Vizlly’s Offer Stories, the information is more visual, easier to understand and simple for the hotel to update and change with the seasons.
A mobile experience that converts
Before Vizlly, Best Western Mountain Lodge at Banner Elk’s hotel website wasn’t mobile optimized, forcing travel shoppers to take the dreaded “pinch and zoom” approach to find the information they were looking for.
Now, by choosing a mobile responsive Vizlly website theme, website visitors can easily navigate the site, find the details they need, click to call the hotel, and make a booking conveniently from their phone or tablet.
The new website speaks for itself. With Vizlly, the Best Western Mountain Lodge at Banner Elk’s Vizlly website is built to convert, with prominent calls-to-action on every page and easy navigation to the booking engine.