Content Marketing is a powerful tool for hotel chains. Embracing the art of storytelling, to the right people at the right time, captures more travel shoppers' attention and can build brand loyalty. It’s the art of communicating with your ideal guests, without directly selling to them. And it works.
Content marketing as a whole is exploding in every industry, including hospitality. It’s no longer enough to just list your property’s features on a website and wait for the reservations to roll in. Travel shoppers are hungry for content that helps them make a purchase decision. They’re looking for your story, your value, and how you’re going to make their travel experience a memorable one.
Not convinced? Take a look at these statistics supporting the importance of content marketing. Click the image to enlarge.