It might sound like it has more to do with a yacht than your hotel marketing plan, but anchor text is a crucial part of your SEO strategy.
What is anchor text?
Anchor text is the visible, clickable text in a hyperlink on your website. In modern browsers, it’s often blue and underlined.
In short, it’s clickable text in a hyperlink. For example, in the sentence “Vizlly drives more bookings at a lower cost,” Vizlly is the anchor text.
Why is anchor text important?
Search engines use anchor text to help determine what the destination web page is about. When used correctly, Anchor Text can help increase your website ranking on search engines. Well-chosen Anchor Text can add credibility to your website in the eyes of Google.
But be wary of over-stuffing keywords into your anchor text in hopes of ranking higher in search engines. Google uses this text to monitor websites for spam and over-optimization.
For travel shoppers on your website, anchor text is important because it signals to them what the link is about before they click on it.
What are the rules for anchor text?
Avoid using “Click here” as anchor text
Since words like “Click here” or “Read More” don’t offer any insight about what the link you’re pointing to is about, it doesn’t help search engines or website visitors understand your content.
Use relevant keywords
For anchor text to work in your favor, they need to be relevant to the content you’ve placed them in. The more relevant your article is to your target keyword, the better your rank will be.
Link only to reputable sites
It’s a well-known fact that having authority sites linking to you is highly beneficial for SEO. You should also remember that the sites you link to play a significant role in how search engines rank your page. Make sure that your anchor texts don’t link to toxic or spammy sites. Focus on linking to healthy, authoritative sites that are relevant to your niche and will provide valuable information to your end user (the travel shopper).
Avoid keyword stuffing
If too many of a site's links contain the exact same anchor text, it can start to appear suspicious to search engines. In general, it's still a best practice to use keyword specific anchor text when possible. However, include a mix of more natural anchor text phrases rather than the same keyword each time. If too many links to a page all use the same anchor text, even if they're on your own site, Google might sense spammy behavior.
What’s an example of strong anchor text?
Best Western Mission Bay uses a mix of internal and external links with carefully selected anchor text.
On the hotel home page, anchor text links to other pages on the website, helping guide the travel shoppers to information they might be interested in.
The local attractions page on the website links to external pages for popular activities in the area. By linking to relevant, reputable websites, Best Western Mission Bay is creating a positive user experience for travel shoppers linking them to valuable and helpful information. This is good for the user experience ultimately good for SEO.
Now that you understand the importance of anchor text on your hotel website, learn more about other elements of SEO. Read about meta descriptions.