Why Google My Business is Important for Hotels

In addition to being a mighty search engine, Google offers powerful online features and services that can make a big impact on your hotel’s SEO.

Google My Business is a free business listing you can create for your hotel. This listing is a strong step to ranking higher in search results and providing travel shoppers with all the necessary information they need about your hotel.

Search engine optimization moves quickly because Google is constantly updating its algorithms. Trying to update your hotel website at the same pace is nearly impossible, especially since many of Google’s ranking factors aren’t public knowledge.

Here’s the good news, there are a few simple tasks you can complete to increase your hotel’s chances of ranking higher in search results.

A Google My Business profile is an essential for local SEO. It’s free and will enable you to appear in local search results for queries specific to your products or services. 

What is Google My Business?

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business. 

When optimized properly, Google My Business can help your hotel’s information display in the Search Engine Results Page (SERP) in its own box with property details and contact information.

What Can Hoteliers Do with Google My Business? Using the tool you can: List your hotel’s name, address, and phone number on the Search Engine Results page. Have a geo-marker on Google maps to highlight your location. Display unique hotel photos. Display guest reviews. Provide any additional details relevant to travelers looking for information. Include a button to link directly to your website. Display an east “click-to-call” option for searches done on smartphones.

What’s the Benefit of Using Google My Business?

First of all, Google My Business is free and can increase your chances of being found online.

With Google My Business listings, travel shoppers don’t have to dig around the internet to find your hotel’s information. Contact information, address, and photos are displayed on the Search Engine Results page. This encourages travel shoppers to book directly with your property instead of through an OTA.  

Editing and updating your hotel information is easy once you have verified your business through your Google account, meaning the information online is always accurate and up-to-date.

Google My Business packs a punch. By optimizing your profile, you can increase website traffic, and give travel shoppers the information they crave as soon as possible.

If you have a Google My Business account for your hotel, your Success Coach may ask for access. Learn how to add your Coach as an admin.