Google has become the trusted source for just about everything, from how far away Jupiter is (365 million miles), to where Season 7 of Game of Thrones was filmed (Northern Ireland, Iceland and Spain).
So, what happens when people search for a hotel in your area?
Does your property even show up? Or do other websites hog the spotlight?
The hotels that rank well are the ones winning at Search Engine Optimization (SEO). They understand that Google is responsible for 89% of all Internet searches, and 39% of traffic to travel websites.
View our new Infographic for more SEO stats related to the travel industry.
We guarantee you’ll learn something new – and you didn’t even have to Google it!