Every hotelier wants to be number one on Google, but did you know that Google+ is a powerful tool to help you get there?
The much-debated social network Google+ can actually have a positive impact on your hotel’s website traffic and search engine results ranking and Google My Business is your primary control panel for controlling your hotel’s presence on Google. You just need the know-how to leverage these tools.
Similar to Facebook and Twitter, Google+ gives hotels the opportunity to connect directly to guests and travel shoppers. However, unlike other social networks, Google+ has significant impact on SEO and search traffic volume.
How does Google+ impact SEO?
Naturally, as the owner of Google+, Google encourages activity on the network and rewards proper use.
Posts on Google+ have a better chance of appearing in organic search results than posts to any other social network! Google My Business is crucial to increasing your hotel’s visibility online. Hotel details can appear in the knowledge panel, increasing your chance for organic clicks to your website, along with increasing your page ranking.
Though it’s not publicly promoted this way, Google tends to favor frequent posters to the platform in their search results.
What’s the difference between Google+ and Google My Business?
The two platforms go hand-in-hand. Google+ for business is managed through Google My Business. This information is what creates the ‘knowledge panel’ that appears on Google when users search for your hotel. The knowledge panel displays important information when a search is made.
The knowledge panel appears on the right-hand side of a search results page, and displays key information about your property to help customers easily see details and get in touch with your hotel. This includes images, a map, reviews, links to your website, contact information and more.
The information in the knowledge panel can be edited through Google My Business (except for Google Hotel Ads, which can be managed through a verified Integration Partner), which is associated with your Google+ page. To make edits, you first must have your Google+ page verified.
To verify your property’s page, you’ll need to prove you are a representative for your hotel by providing an email address, placing a call from your hotel’s line or sending a postcard from your address. If you have already authenticated your business’s website through Google Search Console, you won’t have to go through this verification process.
One of the biggest advantages to joining Google My Business is that it will allow you to keep your own business information accurate and up to date. Best of all, the service is free!
Your customers’ loyalty and trust can also be built through this platform. Start a conversation with your guests through reviews and comments on your hotel’s Google+ and Google My Business listing.
6 Google+ best practice to implement now
A Google+ account should be treated like your hotel’s other social media accounts. Here are some best practices for posting on this network:
- Use a headline, every time. The more users notice your Google+ posts, the more likely they are to engage. Not only does adding a header help your post stand out, but Google uses the first words of your post by incorporating it into the title tagof the post and displaying it in the Google search results.
- Include both words and images. Google+ is a visual and text platform, so use both! If you include a link Google will suggest an image that corresponds with it, but don’t be afraid to add your own image to the post.
- Post frequently. Aim for 3-5 posts per week. It’s ok to use the same content that you post to Facebook!
- #hashtags! Like Twitter, Google+ makes use of hashtags to categorize posts and allow users to search for specific terms
- Link to your website. Keep interested travel shoppers on the right path by leading them back to your website for more information and the opportunity to make a purchase
- Engage with your followers. Respond to comments and increase engagement by adding to the conversation.
Take your hotel marketing and SEO to the next level by growing trust, authority, communication and search results ranking. Google+ and Google My Business offer your hotel valuable (and free) opportunities to get your hotel found online.