What's New: September 2017
Organize Your Hotel Website with Subpages
When it comes to ranking your website, Google loves to see plenty of quality content. Subpage navigation allows you to create more pages that can be indexed by search engines to be discovered by search engines.
Increase flexibility and add more content to your Vizlly website with new subpage navigation. You now have the ability to create subpage menus under your main webpages that will improve the website experience for travel shoppers on both desktop and mobile devices.
Link to External Websites with "Nofollow" Links
Adding links to your Vizlly website is a terrific way to establish yourself in the community, build relationships, and provide travel shoppers with more insight into your local area and activities. Linking to another website is similar to a recommendation, and backlinks like these are highly sought after.
When linking to a third party website in the rich text editor, those links will now be "Nofollow links". By using Nofollow links you will still link to the external website, but search engines will not recognize your link as an endorsement of that site.
Add Alt Text to Your Thumbnail Images Websites
Alt text is how search engines like Google identify the content of an image on a web page. By adding alt text to your images, you’re giving your site an SEO boost and making it easier for search engines to understand.
While search engine image recognition technology is powerful, search crawlers still can't "see" the images on a website page like people can. If they don't understand, or get it wrong, it's possible you could either rank for unintended keywords or miss out on ranking altogether. Alt text provides search engines with the information and keywords they need to understand your images and help you rank for your keywords.
The captions of your thumbnail images will now be added as their alt text. It's a best practice to include keywords in your alt text, like your property name. This update requires no work on your part, but can help improve your website’s SEO.
Automatically Tidy Up Your Website Code
Over time, websites are improved, edited and updated. Through this process, the backend of the website might contain some code that is redundant. Search engines like Google highly recommend that website code is kept tidy and well-maintained. Untidy or unnecessary code can affect how your website loads, making it slower or causing errors.
Vizlly is now able to minify, or tidy up your website code by removing spaces, commas or other unnecessary code that your website doesn’t need. This process can help avoid glitches on the page, ensuring your hotel website is running smoothly and loading quickly for travel shoppers.
Get Verified for Bing Webmaster Tools
Bing Webmaster Tools is a free service as part of the Bing search engine which allows webmasters to add their websites to the Bing index crawler, increasing the likelihood that your website will show up in Bing’s search engine results page.
Now you can add the Bing Webmaster verification code to your Vizlly website to establish the link and ensure your site is being crawled by Bing.
Schema.org: Helping Search Engines Rank Your Site
It’s valuable for hotel websites to ensure search engines understand and interpret your website content as clearly as possible, so that you’ll rank well on the search engine results pages.
Now, schema.org mark-up is added to all Vizlly property pages. This is a code used to help search engines understand that your website is a hotel site, and highlight some of your business and property features. The code defines how and where information is organized so search engines can find important details about your hotel. Schema.org code is responsible for search engine displays like lists of amenities, location and more.
This important code will be added to your Vizlly website automatically to further assist search engines in interpreting your site and boost your SEO.
More Text Options Released for Offer Stories
Entice website visitors to make a booking with a number of new options for your call to action on your offer story. New text options are available in all languages and include:
• Book Now
• Buy Now
• Learn More
• Read More
• See More
• View All