Event planning is one of the fastest growing occupations in the United States. Meetings and events can be a lucrative revenue source for hotels.
If your property offers the facilities and services to host weddings, be sure to let wedding planners and brides-to-be know about them!
Make sure your property stands out as a choice venue with a story that’s tailored and targeted.
Tailored and Targeted for Wedding Planners
The Holiday Inn Denver Lakewood understands the importance of a message that’s tailored and targeted. And they’re using Vizlly to tell a story that appeals to wedding planners.
Here’s how they do it:
Show the Real Experience
The Holiday Inn Denver Lakewood knows that there’s no better way to help a bride envision her special day than by showing her what it could look like at the hotel. The hotel reveals the event space through a customized Facebook Weddings app that shows the event space and floor plans.
Highlight Special Offers
Wedding planners want the most value and best experience for their money. While numbers may range, there is always a budget. The Holiday Inn Denver Lakewood taps into this by reminding travel shoppers of their hotel’s loyal program and showcasing how they can use their rewards.
Inform Through Visual Storytelling
The Holiday Inn Denver Lakewood knows the power of visual storytelling. The hotel stands out for wedding planners by including a customized Weddings & Celebrations tab in its Facebook App to tell a story that resonates.
Learn more about how to target meeting and event planners in this article: 10 Things that Event Planners Consider When Selecting an Event Venue.