There are many varying factors that impact the traffic that your property's listing gets on OTA sites. Not to mention that each site uses different criteria to rank hotel listings, so that a first page listing on one site does not guarantee the same on any other.
That being said, there are a few things you can do using Vizlly to help improve the chances of converting that traffic into bookings for your property, once travel shoppers land on your listing.
1. Use Lots of High-Quality Photos, Virtual Tours and Video
Marketing your property online is highly dependent on telling your property's story with visuals. These images are often the first impression that travel shoppers will have of your property, before they even get to the text descriptions, traveler reviews, or consider the price, so both the quality and the quantity is important.
Your digital brochure is displayed on thousands of OTA and third-party travel channels, increasing the exposure of your property's visual story online. You can add as much media as you'd like to your digital brochure and you can organize your story to ensure that viewers have an easy time navigating through your photos, video and virtual tours.
Some OTAs specialize in certain types of travel such as corporate, or wedding destinations. If you offer the right services and amenities, then let travel shoppers know! The more relevant information you can give travel shoppers on specialized sites, the more likely they will be to book.
Vizlly allows you to edit the content of the digital brochure that appears on each individual travel channel. Some channels will be more important to you than others so you have the choice to customize those that you want to target, and to present a more standard story of your property on all the rest.
3. Give Customers Opportunities to Share
Provide as many opportunities for customers and prospective customers to share their opinions and comments on social media and review sites. A study
conducted by Expedia found that engagement through social media correlated with increased booking rates, and that even the number of reviews available resulted in better conversion rates.
Based on data from Expedia, Canada, Japan, Australia, Mexico and the United Kingdom are exhibiting the fastest rate of growth in terms of bookings for US hotels. So make your offering more attractive to these groups by creating a multilingual digital brochure for your property.
As travel shoppers research your property, they'll be more comfortable with the information you provide if you can provide it in the language that they are most familiar with.