How do you tell your property's story...visually?
Now that you can articulate what makes your property special (5 Tips to Define Your Hotel's Story), put those ideas into the framework of a story that will entice travel shoppers to come and experience your property.
Here are some characteristics of a compelling visual story:
Your story has to be real to engage the real people that you want it to reach. Back it up with photos and rich media that capture the essence of your story and give your property a personality that travel shoppers can relate to.
Example: The Delta London Armouries created a short video featuring conversations with staff and insight into the rich history of the hotel. The visuals show off the beautiful castle-like façade of the building as well as historic images to capture a feeling of nostalgia.
Make your visual story meaningful to the customers you are trying to attract. You need to know who your customers are and make sure that your story is about something they will care about.
Example: The J House Greenwich embraces the uniqueness of their property, and provides a sustainability page on their Vizlly website. This hotel understands that a segment of their customers cares deeply about the environment, and they want to show that they do too.
A great story evokes an emotional response from the viewer. It's that response that will compel travel shoppers to book a stay at your property. They need to be able to imagine themselves experiencing your property before they book.
Example: Sa'Moana Resort tells a story of beauty and adventure with stunning images on their Vizlly website of people enjoying the resort's amenities.
Simple, easy to understand
Make the point of your story obvious, and don’t confuse travel shoppers with multiple messages. If you're lucky enough to have more than one unique feature at your property, create several small stories that support an overall message.
Example: The Cedars of Williamsburg Bed and Breakfast has a Vizlly website that highlights all of their unique features. From their recipes page to their location page, these are small stories that contribute to the B&B's overall experience.
You want your story to be seen by as many people as possible, and if your story strikes a chord with travel shoppers, they will share it with their like-minded friends.
Tip: In addition to the Vizlly Facebook Apps you can also post links to the apps (or your multi-media player) on your Facebook timeline, send a link to the player out as a Tweet, and include it in your blog posts and e-newsletters.