Meet the Millennial Traveler
The Millennial Generation (Generation Y), born between 1980 and the early 2000s, represents a huge potential market of travel shoppers. This generation has now established itself in the workforce, and they are travelling a lot for work. Worldwide, business travelers age 30 and under are going on trips 4.7 times per year. Make sure you’re reaching this lucrative market!
Here are 5 tips for targeting Millennials:
1. Be Authentic.
One of the core values of Millennial travelers is authenticity. Deliver what you promise, and consider showcasing what guests have to say about you. 77% of Millennials consider travel reviews very or somewhat important, and want to know how other guests experience your hotel.
Target with Vizlly: Why not include reviews or traveler photos by adding TripAdvisor reviews to your Vizlly website. It’s a great way to show off the hotel experience from the perspective of other guests!
2. Focus on Unique Experiences.
According to Forbes, more than 70% of Millennials would rather spend money on an experience than on a material item. Use visual storytelling to showcase the unique experience that guests will enjoy in and around your hotel.
Target with Vizlly: Consider including an “Explore” or “Experience” page on your Vizlly website. Include powerful visuals and user even user generated content showcasing the experiences that await your guests.
3. Use Vivid Visuals.
Millennials live and learn visually. They respond far better to photos and videos than text and consume media quickly and constantly. Put visuals first, and compliment it with text that is short and to the point, to tell your property’s story.
Target with Vizlly: Put visuals first on your existing website, with Vizlly Web Widgets. Our widgets can take website visitors on a virtual tour of your hotel and help them explore what you have to offer.
4. Move to Multi-Channel Marketing
On average, a Millennial travel shopper will check 10.2 sources before booking. Now, more than ever, it is important to make sure your compelling story is amplified across multiple platforms and thousands of channels.
Target with Vizlly: Think mobile, social, OTAs, travel review sites, and meta search sites. With Vizlly you’re getting that reach, just make sure you’re using it to tell a compelling story.
5. Optimize for Mobile.
With the growth of mobile usage for travel shopping among Millenials (60% use their smartphone or tablet to access travel information), mobile optimized sites are a must-have. According to The Millennial Generation Research Review, the biggest pet peeve of Millennials who use smartphones was trying to navigate non-mobile friendly sites (76%).
Target with Vizlly: Make sure your website is optimized for mobile: Create a mobile optimized website with Vizlly.