Visuals are a quick way to communicate with travel shoppers online, but are you showcasing your property’s versatility to effectively target your various customer segments?
When a bride-to-be looks at a photo of a room set for a business meeting, is she able to envision her fantasy wedding celebration? Or when a meeting planner is choosing a venue for an important business meeting, does an image of a wedding reception appeal to him, inspiring him to book? Setting up your meeting space for specific events helps consumers imagine themselves in your venue, bringing them one step closer to booking.
The Sonesta Ft Lauderdale does a terrific job of displaying their venue space prepared to host both business and social events, appealing to all types of event planners. They’re wise to show event planners exactly what they can expect to share with their guests. Take a page from Sonesta Fort Lauderdale for your own hotel story by displaying your event space in the many ways it can be used.