Struggling to write descriptions that show the unique features of your property?
Follow these 5 steps that will help you convey your hotel story:
1. Make a list.
Before you start writing text descriptions, make a list of your key selling features. Think about what makes your property unique and why travel shoppers choose to stay at your property. Once you generate your list, use it as a guideline when you write the text descriptions.
2. Be specific.
Avoid writing general descriptions. Be specific when you write about why your property is unique. “Our Toronto hotel is centrally located” doesn’t portray the experience that guests will have at your property. However, “Stay within walking distance from the CN Tower and dozens of popular restaurants” depicts a clear image of what guests will find when they walk outside your front door.
3. Prove it.
Most travel shoppers won’t believe you if you simply tell them you have the cleanest property in town or offer the best customer service. You need to prove it to them. Have you won awards for your cleanliness? Are you one of the top-ranked hotels on TripAdvisor for your city? Let travel shoppers know!
4. Bold key words.
Travel shoppers usually skim through text and avoid reading long descriptions. Use bolded key words and phrases to highlight your key selling features in the text descriptions.
5. Use bulleted lists.
Don’t overwhelm travel shoppers with long paragraphs that list your amenities or local attractions. Use bulleted lists that neatly outline the features you want to highlight. This way, your paragraphs will become shorter and readers can easily skim through the listed items.