Our five multi-media based Facebook Apps allow you to tell your hotel’s story in an engaging and compelling way on social media. Take your visitors on a visual tour to help them explore your guestrooms, event spaces, meeting rooms and special offers.
In this article, you will learn 5 best practice tips to make the most of the Facebook Apps for your property!
1. Make an Impression with Your Cover Photo
Taking up almost a quarter of the screen on most desktop browsers, your property’s cover photo is the first – and thus the most important – visual that Facebook page visitors will see. Having a great cover photo will draw visitors in.
Here are our best practices for the perfect cover photo:
- Size & Quality:To maximize real estate and make a great first impression, size and quality matter. Upload a high-quality photo that fills the display area (851 pixels wide and 351 pixels tall). Use Facebook Manager to update your cover photo and ensure it perfectly fills the screen.
- Update Often:Change your cover photo regularly and be creative with it. Use this prime Facebook page real estate to showcase the experience guests can expect at your property and let the visuals speak for themselves.
2. Profile Picture: Represent Your Brand
The profile picture on your hotel’s Facebook page is the perfect place to represent your brand. We recommend using a photo of your brand logo or property name for your profile photo, as this will appear alongside every post and comment that your property creates on Facebook.
3. Promote Special Offers and Make Bookings Easy
Everyone loves a deal. Your Facebook fans are no different. Promoting special offers increases the incentive that travelers have to choose your property over other properties online.
Our Facebook Apps allow you to highlight your property's special offers and encourage booking right from your page using the Special Offers App! Your special offers can include discounts, upgrades, extended-stay deals, experience packages or any other perk you can think of to entice travel shoppers. If they like what they see, there is a 'Check Rates’ button located at the top of the app that links directly to your booking page.
Vizlly Customer? Learn how to create Special Offers in Vizlly.
4. Consider your First Few Apps
Add Apps to drive interest and interaction, and carefully consider the first few. The first few Apps on your property’s Facebook page are the ones that will be seen the most, so make sure your most important apps are front and center!
We recommend keeping your Details and Special Offers Apps among the top four.
Learn how to update the order of your Facebook Apps.
5. Don’t Forget to Customize
Adding the Apps as they are is a good start, but to truly make them your own, don’t forget to customize. By customizing apps, you can enhance your Facebook presence and show the details that make your property the best choice.
By using photos, virtual tours, video, and descriptive text, travel shoppers will understand what it means to experience your property.
Vizlly Customer? Learn how to customize the content of your Vizlly Facebook Apps.
Tailor your Message
Are you a property that appeals to business travelers? Customize the Meetings App on your Facebook page to show off your business center, meeting space and airport shuttle. Are you trying to appeal more to wedding planners or future brides and grooms? Customize the Events App with images of your ceremony and reception venues, staged for a wedding. Check out these content recommendations for each of the 5 apps.
Update App Names and Position
Customizing your Facebook App names and position is a great way to make the apps your own and entice travel shoppers to view more.
Vizlly customers: Click here to learn how to update you app name and position.