Visual first website design is key to attracting today’s travel shoppers. Putting visuals first doesn’t need to be complicated. In fact, one simple way to do it (without completely redesigning your hotel website) is by adding a homepage gallery to your existing website.
What is a Homepage Gallery?
It’s a collection of images that travel shoppers can browse on your website homepage. The goal is to provide visual information that captures attention and drives travel shoppers to learn more and book a stay.
3 Best Practices for your Homepage Image Gallery
There are some important best practice tips to follow when creating an image carousel for your homepage in terms of quantity of images, size of images, and what is represented in the images.
- Magic number
The ideal number of images to include in your homepage gallery is anywhere from 5 – 7. This allows you to quickly give travel shoppers a good overview of your property’s story, and draw them in to learn more.
Your images need to be large in order to make an impact on travel shoppers. If your visuals don't fill the gallery area, don't use them for your homepage gallery. Images that you include in your story should be a minimum of 2048 pixels on the longest side, to create an immersive experience for travel shoppers.
- Top picks
Our data show that there are three types of images that are viewed most by travel shoppers. They are:
- Restaurants/dining options
- Recreation amenities
It’s a good idea to include at least one of each of the images above in your homepage Feature Story gallery. Then add an exterior shot and a couple images of any other attributes that make your property unique and you’re all set.
Remember that the whole point of putting visuals first on your homepage is to inspire motivation, evoke emotions and appeal to travel shoppers. It goes back to the old actor’s adage, “show, don’t tell.”