Kayak’s meta-search websites and mobile apps allow travel shoppers to easily compare travel options across hundreds of travel sites with one search, enabling budget-conscious travel shopper to efficiently find the best deal.
With local versions of Kayak in over 30 countries and 20 languages, Kayak processes over one billion queries for travel information yearly, and their free mobile app has been downloaded over 35 million times. Millions of budget and time conscious travelers are using Kayak.com to search for and book accommodations, since it’s a one-stop meta-search engine that pulls information in a snap.
Kayak & Leonardo
Leonardo has been providing Kayak with connectivity to the world’s definitive source of hotel certified visual content since 2006. Kayak uses MediaConnect DL (one of Leonardo’s technology solutions for travel websites).
Kayak has access to Leonardo’s hotel media library – the industry’s largest – featuring high-quality media from major global chains representing over 100,000 hotel properties worldwide. Leonardo’s powerful technology ensures accuracy and consistency, including:
- Advanced XML connectivity options that correspond to HTNG (Hotel Technology Next Generation) and Open Travel Alliance standards
- Delivery of the best quality images, in multiple sizes and formats, to be showcased in Kayak’s media viewer
- Automatic matching of images to hotel properties using advanced algorithms
What does this mean for VScape customers?
Hotel chains can be confident that travel shoppers’ demands for the best visual content will always be met on Kayak. With direct connectivity between VScape and Kayak, Leonardo’s chain customers will benefit as updates made to images in VScape will be visible to travel shoppers browsing on Kayak. Updates to the channel are made twice monthly.
What does this mean for Vizlly customers?
Hotels that are listed on Kayak and subscribe to Vizlly Multi-Channel or DMS+ (Leonardo’s Multi-Channel Digital Marketing System) will have their Vizlly created digital brochures presented to travel shoppers on this channel alongside images.
Vizlly users can create a targeted Digital Brochure specifically for Kayak that tells a targeted story. Since Kayak is a meta-search engine, it makes it easy for value-hunting shoppers to instantly compare prices. Customize your digital brochure so it appeals to value-hunters and the leisure travelers. This includes highlighting special offers and features – including free WiFi, free breakfast, etc. – and local attractions, restaurants, and other amenities!
To target your Digital Brochure in Vizlly for Kayak, just select Kayak from the ‘Target Specific Channels’ dialogue box under Multi Channel Marketing:
Where is my visual content on Kayak?
Below is a sample of what a property listing looks like in a search result on Kayak.
Travel shoppers interested in exploring a hotel on Kayak can browse through images and will be presented with the additional option to view a Media Tour (the hotels Digital Brochure) for those hotels who subscribe to Vizlly Multi-Channel or Vizlly DMS+