As well-informed marketers, the Staybridge London’s staff was in-the-know about recent trends in consumer behavior, like plummeting online attention spans, skyrocketing demands for visuals and the resulting shift to more visually compelling web designs across all industries.
That’s why the Staybridge London made the shift to a visually-driven website and hasn’t looked back. Here’s how they did it successfully.
- Added stunning images to their homepage. Large, bright, high-quality images greet visitors to their homepage, inspiring them to spend more time on the website and influencing their decision to book. It’s a much more welcoming experience for travel shoppers than being greeted by a wall of text on the homepage. Who doesn’t appreciate a warm welcome?
- Created photo gallery. A photo gallery fills the page on the website’s “Photo” page featuring large photos with short snippets of text. They organized the gallery in a way that makes it easy for travel shoppers to find the information they want with mini-stories about the Hotel, Dining, Recreation, Amenities, Extended Stay, Packages and Explore London.
- Focused on accuracy and authenticity. Instead of just adding every single photo of their hotel to the website homepage and photo gallery, you can tell that the Staybridge London took the time to select photos that are accurate and authentic.
For example, their laundry facilities are probably not the hotel’s most exciting feature, but they are important to their extended stay guests so they included a photo of them in their photo gallery.
Make the Shift to a Visual First Website
Shift your website to a visual experience and start showcasing your hotel in a more compelling way to travel shoppers just like the Staybridge London. Learn how to create visually driven Web Widgets.