Does your property serve guests for whom English is not their first language? Have you noticed that some of your website traffic comes from a country where English is not the primary language? If the answer is yes, it’s time to consider a multilingual website.
Since you’re reading this article, we’ll assume that you speak and read English. But imagine if this whole website was only written in Greek. Not a great experience, right? You may understand pieces of what we’re trying to show you through visuals, but you wouldn’t get the full experience. And you’d probably leave the site feeling frustrated – and that would be a shame because you’d miss out on the important best practice tips and product how-tos that fill this community!
Well the same will hold true for your property website. And since hotels and other accommodation providers are a destination for travelers, it seems like a logical next step to create a website that speaks the language of those travel shoppers.
Making your website accessible to everyone just makes sense. Here are 4 ways having a multilingual website can help you drive bookings.
1. You broaden your potential market.
Creating versions of your website in multiple languages means that you’re automatically expanding the number of people that you can reach with your marketing message.
Create a Spanish version of your website and it’s now a viable travel resource for a Spanish speaking travel shopper who would have previously overlooked it.
Imagine the added value your site will enjoy if it caters to more than only one language for travel shoppers! You can turn lookers into bookers more easily if you’re speaking the right language that will lead them down the path of purchase. Sure, visuals speak for themselves – but that “Book Now” button isn’t as easily translatable is it? With a multi-language website, these key features will be ready for the travel shoppers in their own language. The odds of them moving toward booking your property will increase if you make their visit to your website easier and more informative – and this can easily be done, just by adding another language to your website.
2. You build trust.
As human beings it’s natural that we feel more comfortable in familiar territory – and language is one of those comfort zones. A travel shopper is going to feel more comfortable and have more trust in a property whose message (and website) they fully understand.
Speaking the language of your guests puts them in a cultural comfort zone and will make them more likely to choose you!
3. You create a competitive edge for your property.
Your property doesn’t cater to only one language, does it? Your website should be no different!
By catering to the needs of different language-speaking demographics, you can separate your property from the competition. You automatically capture the attention of non-English speaking users looking for your services, giving you a competitive edge.
Consider a French speaking traveler who is looking for a hotel in Sacramento. Of their 3 favorite options, only one hotel offers a French website – which site do you think would better engage the travel shopper, and ultimately be preferred?
4. It’s good for Search Engines.
Simply put, having your website content available in multiple languages creates the potential for your site to be picked up by searches in those languages. Now your property is in the running when users search for travel accommodations in other languages.
Start Speaking the Language of Your Guests
So, what’s the next step? The good news is that Vizlly allows you to create multilingual content for your website, mobile site, Facebook Apps, Web Widgets, and Digital Brochures.
Use your website analytics and your knowledge of your guests and feeder locations to determine which languages are important for your website. Then check out this article for information on how to create a Multi-Language Vizlly Website, and start speaking to more travel shoppers!