Once you’ve identified your property’s story, the right platforms to use and the best visuals to showcase your property, it’s time for you to determine what kind of guest to target and how to market to their specific needs.
To successfully engage today’s online shoppers, hospitality professionals need to understand their customer segments, and present to them a story that appeals to their particular needs and wants. Tailoring your property’s visual content for specific travel shoppers is a great way to drive direct bookings.
Vizlly and VBrochure can help you create compelling stories focused on the travel shopper you’re aiming for, and get these stories directly in front of your desired guests online – through travel channels that cater to specific customer segments. Our VNetwork is filled with many different travel channels that cater to a specific segment (for example, Concur is a travel channel that exclusively focuses on business travelers).
Customize your digital brochure or player depending on the channel, and tell a story that targets your property’s desired customer segment!
Customize your Content on Third-Party Travel Channels