Creating targeted Digital Brochures for specific channels is beneficial because it allows you to speak directly to the audience you’re trying to engage. Tailoring your property’s Digital Brochures for specific travel shoppers is a great way to drive direct bookings – it’s definitely worth spending time to create targeted stories!
Our VNetwork is filled with many different travel channels that cater to a specific segment. For example, Concur is a closed channel for business travelers, and you may want to consider creating a Multi-Grouped Feature Story that highlights your property’s business-friendly features and then publish the Digital Brochure on Concur. Vizlly can help you create compelling Feature Stories focused on the travel shopper you’re aiming for, and get these stories directly in front of your desired guests online through the many travel channels in our VNetwork.
The first thing you’ll have to do is create a targeted story that speaks to the type of traveler you’re looking to target. For example, if you’re aiming to target a business traveler, check out this article with some helpful tips on what you should focus on.
Learn how to create targeted stories by reading this helpful article. Once you’ve created your targeted stories, it’s time to customize the travel channels that display them! Follow these easy steps:
1. Login to Vizlly, then hover over the Publisher tab and select Multi-Channel Marketing.
2. Drag and drop a Feature Story from the Library in order to make it available for syndication.
3. Once your Feature Story is added, click on 'Target Specific Channels.'
4. A dialogue box will appear. Select a category from the list on the left (such as ‘Online Travel Agents and Booking Sites’) to view the full list of channels. Then select the individual channel where you want your targeted brochure to be displayed.
And that's it!