The Dream South Beach Hotel in Miami has mastered the art of blending promotional material with entertaining and shareable content on their Facebook page. They highlight special offers their property may provide, showcase contests and even extend their reach out in the neighborhood promoting local events that guests enjoy learning about.
Social media has enabled the Dream hotel to build the brand’s reputation and change the way they market to their guests. They tell a visually appealing story that excites prospective travel shoppers, and use social media as a vehicle for growth.
Take a page right out of their content marketing book and master the art of communicating useful information wrapped in awesome content. Read on for some of their smart practices, and learn how to try some for your own property!
6 Facebook Practices from the Dream South Beach Hotel that you can try now:
1. Highlight your Unique Features
This hotel knows that in addition to the their rooms and suites, there are things that travelers to South Beach care about – including the Rooftop Pool & Lounge, Dining & Nightlife, and the Beach. With this in mind, they created stories that highlight the features unique to their hotel and location. And then they published them to their Facebook page with the Vizlly Facebook Apps – showcasing engaging content to prospective guests.
Vizlly customers: Learn how to customize the content of your Vizlly Facebook Apps.
2. Write Amazing Copy
Dream South Beach doesn’t forget the minor details that matter to travelers. Each of their photos is accompanied by interesting, descriptive captions. They use a great choice of vibrant adjectives to describe each photo. Powerful and vivid descriptions are the extra bit of flair that helps paint a beautiful picture.
Want to create compelling descriptive text for your visual content? Check out this article for copywriting tips.
3. Share Great Photos
When your property is in arguably one of the most gorgeous destinations in North America, it may seem easy enough to just find any photo to post online. But great photos don’t have to be about a beautiful view. The Dream South Beach hotel goes above and beyond to make sure their images really convey a story and experience. This hotel posts photos that act as a portal to paradise, and promote a rush of endorphins that seep through their visual storytelling strategy.
4. Pay Attention to the First 3 Apps
The first few Apps on your property’s Facebook page are the ones that will be seen the most, so make sure your most important apps are front and center! If you’ve added several apps, make sure that the apps with the most engaging content, and the ones that make it easy for travel shoppers to book, are front and center. The Dream South Beach has made their ‘Take a Tour’, ‘Rooms’ and ‘Special Offers’ their first 3 apps because they know this is the content that matters most to travel shoppers.
5. Share Content to Promote Local Events
The Dream South Beach extends their reach out in the neighborhood by promoting local events that guests enjoy learning about. By promoting local events on their Facebook page, this hotel is making itself more relevant to travelers who are visiting the area. Remember that guests are visiting your area to explore it, so this information is just as important to travel shoppers as the details of your property itself!
6. Make Bookings Easy
Part of the Dream’s strategy is to ensure their Facebook page provides an easy booking path. They’ve enabled the booking widget on their Facebook Apps to make it easy for travel shoppers to book as they explore the great content they showcase on their Facebook Page. Learn how to enable the booking widget on your own Facebook page, and turn Facebook into a direct booking tool.