Here’s some food for thought:
- More than 1.2 billion people worldwide use the web via mobile
- Mobile now accounts for half of all e-commerce traffic
- Mobile commerce is growing 3 times faster than overall commerce
- 61% of mobile users abandon non mobile-optimized websites.
- Google penalizes websites that are not mobile-friendly
What do all these stats mean?
The mobile market is booming as travelers are turning to their smartphones and tablets at all stages of the shopping journey. This increase in mobile use means it’s time to ramp up your property’s mobile marketing strategies! Travel shoppers want to see great visuals, even on the smaller screens of their smartphones and tablets, because it helps them imagine the experience they could have at your property. Your property should have a mobile optimized website that provides an easy-to-use shopping experience for travelers.
Our advice to you?
Tell your story on all the devices travel shoppers use to research and book travel by having smartphone and tablet optimized websites that automatically reformat to fit the user’s screen.
Having a mobile optimized site gives the consumer the best experience possible, as they can easily navigate across screens and interact with your property. If you plan on uploading videos to your mobile site, keep in mind that people on mobile devices have a much shorter attention span compared to desktop (or even tablet), so it’s important that videos be short and sweet. Check out this article to learn how to create a Vizlly website that you can easily optimize for mobile.