With over 1.4 billion users now on Facebook, it’s safe to say that this social media giant is doing a tremendous job with evolving alongside the needs of its users. Your property’s Facebook page should be no different. Similar to all digital marketing strategies, it’s crucial that your property’s Facebook page offers the information travel shoppers are looking for when researching and booking their next trip.

We’re sharing our top four multimedia Facebook apps travel shoppers want to see:

1. Photos, Photos, Photos

Travel shoppers don’t want to read about your property’s perfect city location or its stunning ocean views – they want to see it!

Visual storytelling is a critical tool that should be used in every marketing campaign, so make sure this flows into your property’s Facebook page as well.  Dream South Beach in Miami, FL, does a fantastic job at immersing travel shoppers in their upscale boutique hotel’s story. A panorama shot of the hotel exterior and photos of their cozy porch and classy roof top pool are just some of the many high-quality images that offer unique viewpoints of their property.

After looking at amazing photos like that, who wouldn’t want to vacation at Dream South Beach?

2. Room Options

Inspire travel shoppers to upgrade their room by using stunning visuals to highlight any value-added perks that guests can expect over a standard guest room. Including a Facebook app like The Palms Hotel & Spa in Miami Beach that shows images, room size, occupancy and unique room amenities ensures that shoppers will make the best choice for their travel needs.

Check out these instructions to learn how to create a Facebook Room Types App. 

3. Dining Info

All explorers know that trying amazing new foods is the best part of travelling. To ensure that travel shoppers know all about the exquisite culinary experience offered to guests at their upscale alpine hotel, Grand Hotel Zermatterhof in Zermatt, Switzerland included a dining section on their Facebook page. Showcasing your property’s restaurants is another great way to increase traffic and revenue from travelers and locals alike.   

To create this great app, this hotel simply repurposed a Hotel Details Facebook App. Learn how here.

4. Special Offers

Special offers play a major role in your website's overall ability to help drive direct bookings. Night Times Square offers a variety of packages: from the classic romantic getaway with chocolate and chilled sparkling wine, to a fashionista vacation with a special Macy’s discount card and free cocktails – these deals are sure to attract travel shoppers.

Offering a great discount on your property’s Facebook page will give travel shoppers an extra push to book their stay.

Check out these instructions to learn how to create a Special Offers App for your Facebook page.