GTA is one of the world’s leading providers of ground travel products and services to the travel industry; they power some of the biggest and best in travel. The company has built a global portfolio of tens of thousands of accommodation options, tour guide and transfer services, unique experiences, city tours, excursions, attraction tickets and restaurants, from more than 50,000 suppliers in 185 countries.
GTA has succeeded in the business-to-business travel industry for nearly four decades, processing over 21,000 bookings every day and selling 12 million room nights in more than 25 languages online and throughout the world. GTA supplies retail travel agents and wholesalers, tour operators and online travel agents (OTAs) with the content to create truly exceptional travel experiences.
What travel channels are powered by GTA?
GTA powers more than 40 travel websites including retail bookings sites:
They also power a significant number of wholesalers through GTA web API.
What is Leonardo’s relationship with GTA?
Leonardo has been providing GTA with connectivity to the world’s definitive source of hotel certified visual content since 2009.
In 2016, GTA expanded its subscription with Leonardo in an effort to meet travel shoppers’ demands for more and better quality media. GTA now uses VScape, Leonardo’s Digital Asset Management System, to better and more easily source and manage both Leonardo sourced visual content and proprietary content. This combination of visual content gives GTA the capability to deliver a unique, personalized and more enhanced experience to travel shoppers across the globe on their powered websites.
The company now has access to more and better hotel media from major global chains representing over 100,000 hotel properties from around the world. Leonardo’s powerful technology ensures accuracy and consistency, including:
- Advanced XML connectivity options that correspond to HTNG (Hotel Technology Next Generation) and Open Travel Alliance standards
- Seamless synchronization with GTA databases on an inbound or outbound configuration
- Delivery of images in multiple sizes and formats to ensure the most appropriate sized images are served based on how the consumer is accessing the web page
- Automatic matching of images to hotel properties and de-duplication of images using advanced algorithms
GTA also benefits from the VScape technology and features that simplify media management, including a direct connection with their Adobe Scene7 Content Management System and the ability to upload and manage proprietary content in a single connected system.
What does this mean for VScape customers?
Hotel chains can be confident that travel consumer demands for more and higher resolution visual content will always be met on GTA. Hotel chains that subscribe to Leonardo’s VScape Digital Asset Management System and connectivity to VNetwork can continue to use VScape to manage their media on GTA powered sites.
With direct connectivity between Leonardo’s display technology and VScape, Leonardo’s chain customers will benefit as updates made to images in VScape will be visible on GTA sites in near real-time.
Chains using VScape to manage their digital assets will benefit from the media showing on GTA-powered websites, like the example below from Travel Bound:
What does this mean for Vizlly customers?
Hotel properties that are listed on GTA powered sites and subscribe to Vizlly Multi-Channel or DMS+, Leonardo’s Multi-Channel Digital Marketing System, benefit by having the digital brochures they create using Vizlly presented to travel shoppers, resulting in:
- Increased engagement with travel shoppers through curated stories with images, rich media and descriptive text displayed in topic-based categories.
- Improved relevance and resonance with travel shoppers through targeted stories.
- Significant influence on booking decisions with visual content that makes the property stand out and communicates its true value.
- Further amplification of stories through social sharing icons prominently displayed for top social media sites.
Hotels can tell their unique story with a customized Digital Brochure, which can be targeted specifically for all GTA-powered sites.
To target your Digital Brochure in Vizlly for GTA, just select Gullivers Travel Associates from the ‘Target Specific Channels’ dialogue box under Multi Channel Marketing:
Here’s an example of what a targeted Digital Brochure looks like on Travel Bound, a GTA powered website. Notice how the hotel has been able to tell a more complete and visually driven story by adding richer media, categorizing their content into interest-based tabs, and including descriptive text. This targeted and more complete story provides shoppers on Travel Bound with the content they are looking for to make a purchase.