What are the Digital Asset Management problems facing travel technology vendors today?
As digital marketing continues its acceleration into visual storytelling, the growth of digital assets is becoming challenging for travel technology vendors serving the hotel distribution and marketing sector. A 2015 survey by Accenture Interactive revealed that 50% of companies have more digital content than they can effectively manage and 53% spend more time on the operational details of managing content. The travel industry, in particular, is struggling to manage this content, considering the importance of hotel visuals in a travel shopper’s decision to book a room (the average travel shopper looks at 22 websites in multiple shopping sessions before booking a trip – that’s a lot of images!).
How can Travel Technology Vendors solve these growing problems?
Based on these needs, Leonardo has developed a version of its industry-leading Digital Asset Management System, VScape, for travel technology vendors and specifically for applications like Central Reservation Systems (VScape CRS) that power Internet Booking Engines and Call Center Applications.
VScape CRS is an end-to-end media management system that seamlessly integrates with CRS technology. The VScape system is fully integrated through both SSO (single sign on) and an API based on HTNG (Hospitality Technology Next Generation) specifications. This provides greater flexibility and capabilities for CRS vendors when it comes to integrating visual content into their applications. It provides the added benefit for hotels and hotel chains that are both subscribers of VScape Premium or Enterprise and the CRS by improving the quality of the visual content in their CRS applications and reducing the work and errors that are inherent in managing visual content across disparate systems.
Who is using Leonardo’s products?
The first CRS vendor to subscribe to VScape CRS was Sabre Hospitality Systems (see the full details here). The integration was part of the latest Synxis software release. Hotels with VScape and Synxis licenses have the advantage of an enterprise-grade digital asset management system fully embedded in Synxis.
The latest CRS vendor to subscribe to VScape CRS is Xn protel Systems, a global provider of a range of business-critical applications for the hotel sector. Click here for further details about the relationship between Xn and Leonardo.
These are just a few in a growing list of travel technology vendors who are smartly choosing Leonardo’s products for digital asset management and distribution.
Why VScape for Travel Technology Vendors?
Xn and SHS chose Leonardo’s DAM technology because it’s the leading enterprise-scale DAM technology for the travel industry. Unlike other vendors, Leonardo’s DAM system has been designed specifically for the travel industry, providing a much more seamless integration.
VScape CRS is robust and scalable. It provides travel technology vendors with a seamless, efficient solution to source, manage and share digital assets across multiple applications for online marketing efforts – reducing the amount of work, overhead cost, and synchronization errors that occur when marketers in the travel sector are required to manage media in multiple systems.