Your Guest Rooms are Important.
Guest room photos are the number one image type that travel shoppers want to see when researching hotels online. And that's because they want to know the details of the room they're booking. So, making it easy for the travel shopper to understand what's included in a particular room type is extremely important - it's also a great way to convince a travel shopper to spend more on an upgrade.
Many hotel brands are doing this right on brand.com, but sometimes fall short when it comes to sharing that sames content with third party travel websites. But now, Room Type functionality in VScape makes it easy to define your room codes and associated images in VScape, and send that content on to travel channels and brand.com in a consistent and automated way.
Room Types & VScape
With the addition of Room Type functionality in VScape, room codes and their associated images and descriptions can be input into VScape once, and then distributed to VNetwork channels that are setup to ingest this content. Additionally, a subscription for VScape Room Type Galleries means room type content can also be displayed in Multi Media Galleries on brand.com.
The benefit is a streamlined workflow and the ability to ensure consistent content across channels.
In VScape a Room Type includes:
- A room code
- A room code description
- Associated room images
Room Types can be created in VScape in two ways:
- Imported into VScape via a Room Type IMS (Inbound Media Sync).
- Manually input into VScape through the Room Type module in the VScape interface.
When adding your Room Types in VScape, keep the following in mind:
- Add at least 4 images per room type, including 1 bathroom image
- Make sure that you are providing consistent room codes across channels
Displaying Room Type Content on Brand.com
Once room type associations have been created in VScape, customers subscribed to the VScape Room Types Gallery will have the ability to display this content on brand.com and other chain owned websites using Leonardo’s VPowered Multi Media Galleries.
These galleries allow the chain to show travel shoppers a complete story for each of their room types with the integrated media gallery. Travel shoppers can now browse through the different room types, see media items specific to each room type, as well as read through the important details of each room.
Clicking on the photo opens up larger gallery images:
Distributing Room Type Content to Third Party Travel Websites
If you're a chain subscribed to the VScape Digital Asset Management System, sending room type content to channels in automated fashion is just steps away (and the functionality is included with your VScape subscription).
If you’re interested in creating Room Types in VScape for syndication to third party channels, contact your Account Manager to learn more about how to get started.