In today’s digital landscape, most hotels are using booking engines to manage their room bookings. But if your property, for whatever reason, does not want to install a booking engine, we have a useful alternative for you.
Using email is a practical alternative to a booking engine if done properly. Three Finger Jack Hotel in Jamaica uses email to manage their room bookings and if you plan on using email for your reservation system you can learn a lot from them. See what their reservation system looks like below.
Three Finger Jack has a clear link to their book now page that tops their website navigation. Once on their book now page they have clear calls-to-action: “Reserve Your Guest Room Today” and “Book Now.” If a guest selects either of these call-to-action buttons it will automatically open their email and insert the proper email address.
Three Finger Jack’s book now page also simply lays out the important information that guests need to include in the email.
- Your name
- The dates you would like to stay
- How many people you are travelling with
- How many rooms and the name of the room you would like to book
Three Finger Jack also provides useful information to ease guests’ minds who are not used to booking through email instead of through a booking engine.
- For security reasons we will contact you to complete the booking process and discuss payment
- Payment options: any credit card except for American Express
While we recommend using a booking engine for your reservation system, email reservation is a possible alternative. If you do plan on using an email reservation system, you should follow the lead of Three Finger Jack Hotel. Make it easy for guests to contact you through email, clearly state the information that you require to complete the booking and provide information to reassure guests that the booking is safe and secure.
If you don’t have a booking engine, learn how to create a text and image page here.