In the ‘Fresh Ideas’ series, we highlight unique things that other customers are doing with Vizlly. Get inspired by this idea and then learn how you can do it too.
The Hilton Garden Inn Yuma/Pivot Point Hotel located in Yuma, Arizona features an adjoining conference center with 21,500 square feet of meeting and banquet space. Situated in the National Crossing Heritage Area overlooking the scenic Colorado River, the Hilton Garden Inn Yuma is a great choice for both business and leisure travelers.
Hilton’s brand site was doing a good job of giving an overview of the property, but in order to better target meeting and event planners, the Pivot Point Conference Center created its own standalone website. The Pivot Point Conference Center website features a page dedicated to floor plans and capacity charts to give event planners an idea of the different layouts and spaces available.
The Pivot Point Conference Center website also has individual pages catered to the most popular types of events the conference center hosts, namely weddings and meetings. And to make it easier for meeting and event planners to get customized information, they have even included a Request for Proposal page to contact the conference center directly. The information is presented in a clean and simple manner, and can help drive room bookings by targeting those looking to host an event.
The Pivot Point Conference Center website also links back to the Hilton Garden Inn Yuma website through both their accommodation page and their “Book Today” button located on every page. This is a terrific way to improve their website’s ranking since links to and from reputable sites improve your SEO rankings.
If your hotel has a feature like a conference center, restaurant or even a waterpark, which you would like to use to target specific guests, a standalone Vizlly website is a fantastic way to do this. Learn how here.