Google My Business (GMB) is a widely popular, free feature that appears in search results, providing additional details about a hotel to travel shoppers. But the benefits of having a GMB listing goes far beyond the search results page. GMB helps hotels expand their visibility online and increase credibility with travel shoppers while enhancing their SEO strategy.
In this episode of the Check In, Jigmit Gwari, SEO Analyst at Leonardo explains why GMB is crucial for hotels looking to increase direct bookings and provides actionable tips to help you optimize your listing.
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