In this digital world - does print still have a place?
In my job I handle not only the digital aspects of our hotels online presence but also handle print media. Are a lot of hotels abandoning the traditional print media such as rack cards and referral cards for a digital platform. If so what solutions have worked well?
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I believe that print DOES still have a place for hotel marketing, but it's role in a hotel's overall marketing strategy has definitely diminished. Digital marketing is the way to go for attracting business from all over the world, but print media can keep them engaged and spending once they arrive at the hotel.
For example, you can use print media to create local attraction booklets that help guests find the best activities and deals in the area, which is valuable information to leisure travelers.
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