Instagram Question for Hotel Marketers
PinnedIf your hotel has an Instagram account, what content is the most engaging for your followers? Meaning, which types of posts get the most likes, comments, and regrams?
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The most engaging type of content speaks to the guest experience. Our best instagram posts are ones that are immediately recognizable/relatable to the real guest advocates that we have had in the past and are appealing to new guests that we're looking to attract. Some of our best posts in the past have included showcasing new menu items at our restaurants, spotlighting the hotel bikes that guests can take around our local area, offering unique views of our hotel grounds, etc.
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