Instagram Question for Hotel Marketers

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Nicole Frangos

April 06, 2015 16:00

If your hotel has an Instagram account, what content is the most engaging for your followers? Meaning, which types of posts get the most likes, comments, and regrams?

Comments

8 comments

Kristi Hawkins April 14, 2015 15:44

We do not have an instagram account for any of our properties yet but the article posted by Leonardo has me intrigued as to how we could benefit from instagram.

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Krista Crawford April 16, 2015 20:01

We don't have an instagram account either but we are in the planning stages of getting one and developing content for it. I think we will focus on a lot of area events and so forth as we are in a popular tourist destination.

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TropicalBeachResorts May 07, 2015 20:44

We have an Instragram account which is @TropicalBeachResorts. Every time we post anything of the beach, people love it!! Of course as Siesta Key has the most amazing crystal white, soft sand. It's 99% quartz!

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Lee Ann Reynolds May 13, 2015 18:47

...no instagram...

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Emily Hall June 04, 2015 19:54

my followers love seeing the beauty of Lancaster pa.

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GrandStay Hotel June 23, 2015 15:18

grandstay_hotel Just getting into this and out of our posts it was involving a Pay It Forward photo of a guest. #payitforward #halenshope

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Lyn Kienholz June 30, 2015 14:32

We don't have a page that we run for ourselves, but for me the most engaging are ones that show action/interaction by others or what can all be done at a specific location.

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Greg Bodenlos July 17, 2015 16:13

The most engaging type of content speaks to the guest experience. Our best instagram posts are ones that are immediately recognizable/relatable to the real guest advocates that we have had in the past and are appealing to new guests that we're looking to attract. Some of our best posts in the past have included showcasing new menu items at our restaurants, spotlighting the hotel bikes that guests can take around our local area, offering unique views of our hotel grounds, etc.

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