How do you showcase authentic experiences to travel shoppers?

Marriott recently launched an online travel guide that provides travel shoppers with meaningful travel and destination content that is more compelling, unexpected, and informative than what is typically found in tourist guides -- check it out here:

Based on this great idea, we want to know how your hotel showcases authentic experiences to travel shoppers. In what way(s) do you use unique content to provide shoppers with meaningful experiences and information? Let us know below!



  • We don't offer much now but we are revamping our website after a hotel-wide renovation to include more links/guides to the local area.

  • We manage events websites for our major cities that give travel shoppers an inside peek to the local surroundings of the hotel. We offer everything from things to do, places to eat, things to see and of course where to stay on these sites. They have become a critical asset to our hotel marketing strategy.

  • Love this idea! Photos & information on the area overall. Carlson offers us an option to have 2 optional pages & we keep them up to date with the local theatre since that is a huge piece for our community and then whatever else might be happening in the area for the year.

  • We like to provide a calendar of local events, a guide to what is going on in the hotel and the area, as well as provide our story through images and social media interactions. We like to create relationships before they even step in the door!


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